These kids, they are my purpose. In 13 years of business I can tell you the most important thing you can learn is to be honest with what we really want to have happen in your life. And like so many before me, having kids changed that. Having a big business is no longer the #1 goal but being the best mother possible is.
2005 | THE BACKSTORY
The truth is I am not the overnight success story you read about. My journey to launching my several businesses and brands has been decades in the making.
My entrepreneurial career began in 2005 when at the age of 24 I launched my first company, CitiKitty, after dropping out of an MBA program.
With no business experience I had to learn how to run a business from the ground up, how to market products on limited budgets, how to brand a company for pennies and how to get people (and more importantly press) to talk about my products. I read books, lots of books. I began the important process of layering one piece of knowledge on top of another until I fumbled my way to success.
2010 | SHARK TANK CALLS
In 2010 I was contacted by a producer from ABC's Shark Tank to try out for the show. It sounded like fun.
After passionately pitching the benefits on cat toilet training on national television to millions, CitiKitty shot up and became a #1 seller on Amazon.com in the Home & Garden section, a slot usually held by Fortune 500 Manufacturers. I knew then that what I really wanted to do was replicate this success again and again for other products.
2012 | I GROW
I figured something out in 2012. I had a simple professional goal, to create problem-solving products that consumers love. In 2012 after an investment in another quirky problem-solving product HoodiePillow I flew back out to LA to pitch on Shark Tank again. To date, I am the only entrepreneur to pitch two companies on the show.
2014 | I RETHINK IT ALL
CitiKitty's and HoodiePillow's successes have taught me many lessons. The most important of them being that when you invest your time and energy in what you love, success will follow.
In 2014 I hit the drawing board again and launched 3·Purpose and Top·Down Planner. Products that make peoples' lives easier and connect with my core values.
2015 | I THROW ANOTHER ONE IN THE MIX
And because juggling five balls is more fun, in the summer of 2015 I, alongside two fellow owners, launched Blankie Tails® for a simple reason. There is nothing cuter than seeing your kiddos daydreaming on the couch in a head-to-toe mermaid or shark blanket.
2017 | ONWARD AND UPWARD
And that balance I mentioned in the beginning of this post? Staying true to my word I rebalanced the scales in 2017 and sold Blankie Tails®. Goal boxes were checked. Priorities were honored. And college (x3) became paid in full a decade early. Planning serves me well.