My Top·Down Approach to Getting in The Wall Street Journal, The New York Times & More
Ten years ago before I started my first company, CitiKitty, I made a hit list of press outlets I wanted my business and product to be mentioned in. The list included The Wall Street Journal, The New York Times, Good Morning America and Live with Regis & Kelly. I desired to have these mentions because while growing up I always viewed businesses that were mentioned by them as successful. I kept this list in a notebook for years and checked them off after I achieved them. GOOD MORNING AMERICA My goal started to become reality during my first weeks of business in 2005 when CitiKitty was feature on Good Morning America during a July 4th segment in which products that provided you 'freedom' were featured. CitiKitty was...